Monday, June 30, 2008


I am in the midst of a fascinating book entitled, "Blink" by Malcolm Gladwell. The author's premise is that the rapid cognition that goes on in the first few seconds of an event is powerfully useful and should not automatically be discarded.

Most of us have had an immediate hunch about a person or event. Our training is to shove those hunches aside, but Gladwell says they are part of a second decision-making process that runs alongside our deliberate conscious mental processes.....just a lot faster.

Just as our conscious processes can suffer from blind spots and wrong conclusions, so can our rapid cognition, but that doesn't mean the the result should be discarded.

More later....this is good stuff.

No comments:

Post a Comment